Top 5 Tips For Creating Effective Marketing Messages SMS

When you create a sms marketing there are some very simple in that you should remember to do so. We are constantly surprised by the number of users trying to text message marketing campaigns, without these basic things in place. As SMS is limited in size for people trying to save the characters in a variety of ways and sometimes forget to put the most basic information.

One might think that SMS is only 160 characters, and that there is no problem, but it would be wrong. SMS is a very personal and direct, without considering carefully, content delivery, and requests the message action, you might see a lot of opt-out list. However, if you do it right SMS can be a powerful and well regarded as part of marketing strategy.

1. Display your company name.

So many people forget the most basic information. There are a few ways to do so.

a) You can set the Caller ID number (sent) to a name of 11 characters (no spaces). The problem here is that this is not a number that recipients can not respond and you still have an "opt-out method in your message. Your message might look like this.

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From: TOPFASHION

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Members receive a 50% discount on all styles

that tomorrow the flagship store.

Open from 9, 100 Chapel Street, Prahran.

Opt-out text STOP 123 0429705882

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You can use manual methods to choose good people, but are less likely to be used and messages to people who can not be easily removed to create a bad perception of the brand. for example.

For info or opt-out call the shop on 03 1234 5678

The name of the caller the benefit of branding is that you get a little extra on the incoming message. The disadvantage is that you need to use multiple characters to include a number of opt-out.

b) the alternative is to use the opt-out number of the caller. Then I must remember to put your company name in the message. mm.

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From: +61429705882

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TOP FASHION members receive a 50% discount on all styles

that tomorrow the flagship store.

Open 9 am, 100 Chapel Street, Prahran.

STOP choose not to answer

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With this method, the message is a little shorter, and it is easier for the recipient to withdraw. Over time this will lead to fewer complaints and more positive about your brand.

2. Qualifiers Host

People do not remember why or how they got on a mailing list, it can be just as ephemeral as a discrete or competitive proposal, inquiry or make a purchase in stores and give details. Smart companies and retailers now collect the numbers of clients enrolled in landmark and point of sale. What they do not, is to qualify for the recipient, if they send messages. It is much easier to do on the email you have as many characters as you need to explain how they came to be on your list. With SMS, it is a bit more difficult.

Usually, identifying a company that has a beginning, then to quote the report before the bid. for example, members, customers, competition with players of April, etc, etc. And 'soon to talk about how the recipient came to be on the list, it makes them feel better about communication. This is especially important in your first communication.

3. Add an interactive action

You can easily become engulfed by a mobile client by adding calls to action quality. You can use SMS keyword to have people respond with the message. This is ideal for events of interest. for example.

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From: +61429705882

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Legend Real Estate Course graduates. Free

advanced course introductory seminar, which begins in

Sydney in November.

Take your skills to the next level though.

Interested? IF ANSWER

Opt-out reply STOP

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For keywords you can also add auto-responders that can send more details and add them to separate lists.

You can also add the URL of the Mobile Web, Google Maps, and even download video mobile applications. URL shorteners There are many available that are excellent for use in a text message. bit.ly is probably the most popular and analysis, to see how the recipients have visited the link.

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From: +61429705882

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Real Estate Legend graduate courses. Free

advanced course introductory seminar, which begins in

Sydney in November. Take your skills property

next level.

See the intro video on your mobile phone

lnks.to / relegends

Opt-out reply STOP

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4. Providing high quality information and special offers

I know this may sound a bit 'simple, but the phone is half staff is necessary to create a strong, time-sensitive offers to give people a sense of value in your posts. They must feel they are getting something that others do not, and it was a good decision to leave the cell phone number.

SMS good content can take the form of gifts, discounts, coupons, mobile alerts, links to free applications, competition entries, video, mobile alerts. Just send a warning wave of selling tends to occur as spam and may give rise to a right of withdrawal. More important than the receiver feel they are special in receiving SMS, SMS platforms and Burst SMS, you can use variables to insert names of persons database and other details in the message. for example.

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From: +61429705882

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Hello [name], as a club Fabulous Subscriber

Show this SMS to jump the queue on Saturday

night July 25. 50% off the registration fee for you

and friend.

[Number]: member

DJ entire assembly

lnks.to / clubfabulous

Opt-out reply STOP

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5. Do not try to be funky with the language of text

The shortening of words and acronyms used by cowardly people, without a keyboard, some dealers try to use that language in order to save characters or communicate with Generation Y, "we find it much better to talk in simple, plain good. When marketing takes people to read and understand a short text message quickly, does not have to be a way to crack the code.

In addition, people know you can use the keyboard and a lot of time to think about what you write so that you will come across as "trying" to young people, though. To be short, simple and concise.

By following these five simple tips that you have the basics for creating text messages very powerful and useful for their marketing campaigns.

The basic concept is to treat people with respect, mobile number, not like the e-mail only. They can not give a setting intended only to collect junk. They make a conscious decision to trust you with this information and if you abuse, you remove and do not have this opportunity again.

To test the quality of free SMS messages to opt-out from the integrated functionality, register an account Burst SMS. Limited time offer $ 5.00 free credit for all new accounts. No commitments, no credit card.

Burst SMS is a platform marketing Bulk SMS Gateway SMS very reliable and cheap SMS rates. Before starting for as little as 7.9c per message.